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Shoehorned between the arid peaks of the Sierra de la Gigante and the shores of the deep-blue gulf, Loreto can sweep visitors off their feet with its beautiful surroundings, but that is only the beginning of this town's appeal. There is a hospitable spirit, an unusually  long list of outdoor diversions and an alluring, slightly worn-at-the-edges feel. Moreover, this town boasts a historical tradition unrivaled in Baja, being the oldest permanent settlement in the Californias, dating to 1697 when Spanish padres founded Misión Nuestro Señora de Loreto.

The local mission (completed in 1752) remains in use to this day and is without doubt the most recognizable building in town. Close by is the Plaza Civica, an inviting cobblestone beauty surrounded by lush vegetation, with the obligatory gazebo at its heart. The grandeur of Loreto's physical setting is manifest along the Malecón, a lovely brick promenade fronting the gulf.

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